Southwest airlines

Airline Southwest Airlines is the oldest budget airline of peace and is known as the pioneer of the concept of malobyudzhetnykh (or low-cost) air transportation. It is necessary to note that Southwest Airlines not was the inventress of concept itself (superiority it belongs to the California PSA - Pacific Southwest Airlines, ischeznuvshey in 1988). Merit Southwest in the fact that it caught and brought revolutionary undertaking to the success. Today the model of business Southwest is classics, and all opened low cost airlines take from it an example. Trailblazer. Southwest Airlines Brought into the air transport branch many innovations. Many required attributy of contemporary budget airline by the first were tested and inculcated precisely in airline Southwest. It first in the world forewent the paper airline ticket, began to armor the places through the Internet, it began to use a park of aircraft only of one type and to make landing in the salon on any vacant places (in order to reduce the time of flight line). Airline Southwest to the perfection brought such basic element of concept as the construction of route network from the short mnogochasotnykh voyages. In this case for the rapid revolution of aircraft the airline tries to fly into the vtorostopenennye airports. High productivity of labor is ensured by unique intra-corporate culture and system of the motivation of personnel (Southwest Airlines she became the first important airline, which introduced the system of the separation of profit between the employees of company). History. Everything began in 1967, when two clerks - Herb Kelleher and Rollin King decided to establish in Texas airline by the name Air Southwest. By the owners of new airline was necessary already three years, in order to obtain flight clearance from the aviation authorities OF THE USA. As a result during June 1971 the airline, renamed in Southwest Airlines, carried out the first voyage from its home airport Dallas Love Field. In the first years of its existence Southwest she was small airline, which operates several air lines on the southwest OF THE USA. But already at that time reputation obtained its extremely low expenditures and scant onboard service, which included only free nuts and water. Under the conditions for the rigid government control Southwest Airlines it did not have the possibility to be developed and to enlarge its route network. Everything changed in 1978, when the authorities OF THE USA accepted the law of the "open sky", which removed all limitations in the delivery of licenses for flights through the territory of the country. In unrolled following this to the rigid competitive activity Southwest Airlines it became one of the airline- conquerors. The lowest consumption (almost 2 times lower than in competitors) allowed company to propose the lowest tariffs and to enlarge its activity throughout the entire territory OF THE USA. Today. Southwest Airlines - the third airline of peace in a quantity of transported passengers, the most important in the world budget airline and the most important airline on the domestic airlines OF THE USA. The park of airline consists of 500 aircraft (only Boeing -737 the newest model). On the sums 2006 the airline transported 84 million passengers. And already more than 30 years brings profit to its owners.